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RAISING CAPITAL FOR MUSIC POJECTS IS EASIER THAN EVER
Are Private Investors Replacing Record Labels?
Record labels have held control of music industry financing for decades, but a revolution is happening.
In recent years, artists have started getting their projects funded by private investors whose terms are much more artist-friendly, while still profitable for all parties. These investment offerings are being structured similar to a real estate development or a start-up company.
Investors are hungry for alternative investments that diversify their portfolios, while more promising artists than ever are seeking capital for production, marketing, and distribution of their creative projects.
We have put together this course to teach artists how to think like an entrepreneur, structure their projects as an attractive investment, and successfully approach these investors to present the offering.
A record label advance acts more like a loan than in investment
In exchange for an advance, labels take ownership/control, and a large portion of profit, often 85%
Artists must repay the advance from their 15% share, not from total profit, before they receive any share of profit
This course teaches you how to raise true investment capital while retaining ownership/control and majority share of total profit
Learn More About Raising Capital for Your Music Project - Without a Label
Here's How Artists Are Funding Their Projects
1- Artists and music producers alike are shying away from traditional record labels to pursue alternative capital sources. Start by creating a quality product, building a base following, and adapting an entrepreneurial mindset.
2- Create a pitch deck to showcase why an investor would want to fund your project - include financial projections, identified white space, marketing strategy, team with qualifications, investment analysis, and more.
3- Locate and begin conversations with potential investors, ensuring compliance with all rules & regulations of the Securities Exchange Commission (SEC). Raise capital and bring your project to life.
Get Your Project Funded Today
Let us
guide you:
Learn the basics
Create your pro forma
Build a pitch deck
Present to investors
MORE DETAILS?
Explore Our FAQs
Yes, this course begins by developing a foundational understanding of the alternative investment space before diving deeper into the details and outlining the steps to be taken as a music creator seeking capital. Useful terms are defined along the way. Music Money Blueprint is designed to bring you from no investment knowledge to an advanced understanding.
A traditional record label will offer an advance, industry connections, distribution, and marketing services in exchange for complete control of your master recording rights, and a majority share of all profits (typically 85%+). As an artist, you have to pay back the advance plus any costs the label adds on (and they will) for production, distribution, and marketing services. The money to pay this amount back comes from your 15% profit share, and you won't receive any payment until this is complete. For example, if you receive a $200k advance, and the label adds another $50k for services, you as an artist owe $250k to the label. This means that of the first $1.67m generated, you will receive $0. Only after this hurdle will you begin earning 15% of profit generated. If it fails to generate $1.67m, you will either be dropped from the label, or contracted for another project, which will need to pay back the rest of the money owed from the first project and the entire advance + cost of the second project before you receive any share of profits.
When you work with a private investor, you can position yourself to retain all or a majority of ownership of your master recording rights AND retain the majority of profit generated. Let us show you how.
The course includes of 10 sections comprised of 29 lessons. Each lesson contains a video between 4-5 minutes long, which is over 2 hours of course material. We recommend watching the entire course, before rewatching, while pausing to take notes and dive deeper on the topics and concepts that are the most difficult to grasp. Once you purchase the course, you will have unlimited access, forever.
To make sure you comply with SEC rules when raising capital for a music album, you need to structure your offering carefully and treat it as a securities transaction if you’re taking investor money with the expectation of profit. That means working with a qualified securities attorney to determine whether your raise should fall under exemptions like Regulation D (private placements to accredited investors), Regulation CF (crowdfunding), or Regulation A (mini public offerings). You’ll need proper legal documents—such as a Private Placement Memorandum (PPM)—and must avoid publicly “soliciting” investors unless you qualify under specific exemptions. In short, don’t promise returns casually, don’t take unstructured “investments” from friends or fans, and always paper the deal with formal agreements prepared by counsel.
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