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Why You Need a Pitch Deck
When seeking investment capital or a loan for your music project, capital sources are going to request to see financial projections. They want to know how much money you expect to spend on your project and how much revenue you expect it to generate over a period of time, usually 5 years. Not only do they want to see these projections, but also what percentage of profits will go to them, and when they will be received. The Music Money Blueprint Pro Forma Template can be easily customized to fit your specific project and used to calculate and answer all of those investor questions. You will want to include your pro forma in your pitch deck and other presentation materials.
Learn how to use the template with detailed instructions tab
Includes 2 scenario tabs - Equity Sale and Profit Sharing
Show potential investors you are planning projects like true business ventures
Set and follow revenue goals and expense budgets
Start by creating a quality music product, building a base following, and adapting an entrepreneurial mindset. You don't need a big following, but the more traction you have, the more confident investors will be that you can generate revenue.
Create a pitch deck to showcase why an investor should believe in your project's success, the amount of money you need, and how much money your investors will make. Include financial projections, historical performance, marketing plan, team qualifications, and other relevant information.
Contact and begin conversations with potential investors, ensuring compliance with all rules & regulations of the Securities Exchange Commission (SEC). Present your pitch deck, negotiate terms, raise capital, and fund your music production, tour, merchandise, and more.
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Explore Our FAQs
Yes, this template includes a detailed Instructions tab, as well as color-coded input cells. If you get stuck, just hover over the blue input cells and a text box will appear with further clarification. The rest of the workbook is designed to calculate all non-input cells automatically. You can also contact reid@mmblueprint.com with any questions.
Yes, a pro forma will be required by any serious investor or lender before they are willing to hand over a large sum of capital. Investors want to see the revenue potential of the investment, and what it will cost to generate that revenue. From there they will need to understand how and when they get paid back, as well as how and when they get their profit, or their return on investment (ROI). Being prepared with a pro forma builds confidence from investors and shows your credibility as a business-savvy entrepreneur.
This takes a bit of research and utilization of tools. While accuracy is important, what's more important is having the data to support your assumptions. Use your historically streaming payouts, ticket sales, merchandise sales, etc. and determine how much this could increase with an influx of investment capital used for marketing and improving product quality. If you have no historical record, this gets more complicated, but it can still be done. For expenses, do researching into what companies charge for marketing services, what production might cost, and profit margin of merchandise. Music Money Blueprint's course will walk you step-by-step through this process and share the most reliable tools available for preparing support data.
A traditional record label will offer an advance, industry connections, distribution, and marketing services in exchange for complete control of your master recording rights, and a majority share of all profits (typically 85%+). As an artist, you have to pay back the advance plus any costs the label adds on (and they will) for production, distribution, and marketing services. The money to pay this amount back comes from your 15% profit share, and you won't receive any payment until this is complete. For example, if you receive a $200k advance, and the label adds another $50k for services, you as an artist owe $250k to the label. This means that of the first $1.67m generated, you will receive $0. Only after this hurdle will you begin earning 15% of profit generated. If it fails to generate $1.67m, you will either be dropped from the label, or contracted for another project, which will need to pay back the rest of the money owed from the first project and the entire advance + cost of the second project before you receive any share of profits.
When you work with a private investor, you can position yourself to retain all or a majority of ownership of your master recording rights AND retain the majority of profit generated. Let us show you how.
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